Brainfluence
by Roger Dooley
৳ 290.00
Practical techniques for applying neuroscience and behavior research to attract new customers
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer’s preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.
Related products
-
Built To Last
৳ 310.00 Select options This product has multiple variants. The options may be chosen on the product pageSelect Type- Paperback
- Hardcover
-
Building a Storybrand
৳ 240.00 Select options This product has multiple variants. The options may be chosen on the product pageSelect Type- Paperback
- Hardcover
-
Brand Leadership
৳ 290.00 Select options This product has multiple variants. The options may be chosen on the product pageSelect Type- Paperback
- Hardcover
-
Asian Brand Strategy
৳ 280.00 Select options This product has multiple variants. The options may be chosen on the product pageSelect Type- Paperback
- Hardcover