{"product_id":"designing-brand-identity","title":"Designing Brand Identity","description":"\u003cp data-start=\"147\" data-end=\"480\"\u003e\u003cstrong data-start=\"147\" data-end=\"175\"\u003eDesigning Brand Identity\u003c\/strong\u003e by Alina Wheeler is a definitive guide to building strong, consistent, and meaningful brands. Widely used by designers, marketers, and business leaders, \u003cstrong data-start=\"329\" data-end=\"357\"\u003eDesigning Brand Identity\u003c\/strong\u003e explains how to create a clear brand strategy and translate it into visual and verbal systems that connect with audiences.\u003c\/p\u003e\n\u003cp data-start=\"482\" data-end=\"885\"\u003eIn \u003cstrong data-start=\"485\" data-end=\"513\"\u003eDesigning Brand Identity\u003c\/strong\u003e, Alina Wheeler presents a proven, step-by-step branding process from research and strategy to design execution and brand management. The book shows how logos, typography, color, imagery, and messaging work together to express a brand’s purpose and values. Real-world case studies illustrate how successful brands achieve clarity, differentiation, and emotional resonance.\u003c\/p\u003e\n\u003cp data-start=\"887\" data-end=\"1234\"\u003eA key strength of \u003cstrong data-start=\"905\" data-end=\"933\"\u003eDesigning Brand Identity\u003c\/strong\u003e is its focus on alignment. Wheeler emphasizes the importance of consistency across all touchpoints, including digital platforms, packaging, marketing, and internal communications. The book also addresses modern branding challenges such as global markets, digital transformation, and brand governance.\u003c\/p\u003e\n\u003cp data-start=\"1236\" data-end=\"1589\"\u003eClear, practical, and visually rich, \u003cstrong data-start=\"1273\" data-end=\"1301\"\u003eDesigning Brand Identity\u003c\/strong\u003e is an essential resource for anyone responsible for shaping or managing a brand. Whether you are building a new brand or refining an existing one, \u003cstrong data-start=\"1449\" data-end=\"1477\"\u003eDesigning Brand Identity\u003c\/strong\u003e provides the tools and insights needed to create brands that are authentic, memorable, and strategically sound.\u003c\/p\u003e","brand":"Bookbar","offers":[{"title":"Default Title","offer_id":48344472518906,"sku":null,"price":750.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/1922\/5338\/files\/DesigningBrandIdentity.jpg?v=1771345339","url":"https:\/\/golpo.xyz\/products\/designing-brand-identity","provider":"Bookbar","version":"1.0","type":"link"}