Artificial Intelligence In Marketing

Artificial Intelligence in Marketing by Naresh K. Malhotra is a comprehensive and research-based guide that explores how artificial intelligence is transforming modern marketing practices. In Artificial Intelligence in Marketing, Naresh K. Malhotra explains how AI technologies can be used to improve decision-making, personalize customer experiences, and optimize marketing performance.

The book covers essential topics such as machine learning applications in marketing, predictive analytics, customer segmentation, automation, big data analysis, and AI-driven decision-making. Through academic insights and real-world examples, Artificial Intelligence in Marketing helps readers understand how AI enhances efficiency and effectiveness in marketing strategies. It also highlights the growing importance of data-driven marketing in today’s competitive business environment.

Artificial Intelligence in Marketing is ideal for students, researchers, marketers, and business professionals who want to understand the role of AI in marketing. Written in a clear and academic style, this book provides valuable knowledge for applying artificial intelligence to real-world marketing challenges.

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