Forget the Funnel

Forget the Funnel by Georgiana Laudi is a modern and practical marketing and customer success guide that challenges traditional funnel-based thinking. In Forget the Funnel, Georgiana Laudi explains how businesses can shift their focus from rigid marketing funnels to a more customer-centric approach that prioritizes real user journeys and long-term value.

The book covers essential topics such as customer experience, lifecycle marketing, product-led growth, retention strategies, onboarding, and customer success. Through real-world examples and actionable frameworks, Forget the Funnel helps readers understand how to design better customer journeys that drive engagement, satisfaction, and retention. It emphasizes understanding customer needs at every stage rather than forcing them through a fixed funnel.

Forget the Funnel is ideal for marketers, product managers, founders, and growth teams who want to build sustainable, customer-focused businesses. Written in a clear and practical style, this book provides valuable insights for improving retention and creating better user experiences.

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