Misbehaving

Misbehaving by Richard H. Thaler is a groundbreaking and entertaining book that explains how real human behavior often deviates from traditional economic theory. Written by Nobel Prize-winning economist Richard Thaler, this book introduces readers to the field of behavioral economics and shows how psychology influences financial and economic decisions.

The book challenges the idea that people always act rationally. Instead, it explores how biases, emotions, habits, and social influences affect decision-making in everyday life, markets, and public policy. Thaler uses real-world examples to show why individuals often “misbehave” compared to standard economic models.

Misbehaving also traces the development of behavioral economics as a discipline, highlighting key research, experiments, and collaborations that changed the way economists understand human behavior. It connects academic theory with practical insights into finance, business, and policy-making.

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